REALITY TV MEETS SOCIAL MEDIA IN NEW WEIGHT LOSS CHALLENGE LED BY BIG BROTHER & AMAZING RACE COUPLE; CASH PRIZE MAY EXCEED $1 MILLION

Jeff Schroeder and Jordan Lloyd, America's Sweethearts, Challenge Fans in the JEJO New Year's DietBet

New York, NY (December 19, 2012) – Jeff Schroeder and Jordan Lloyd, the couple who met on CBS's Big Brother and then went on to compete together in The Amazing Race, are now participating in a new social media reality game: a nationwide weight-loss challenge called DietBet. Read the full article

New York, NY (December 19, 2012) – Jeff Schroeder and Jordan Lloyd, the couple who met on CBS's Big Brother and then went on to compete together in The Amazing Race, are now participating in a new social media reality game: a nationwide weight-loss challenge called DietBet.

Jeff and Jordan, known to fans as JeJo, are challenging their 236,000+ Twitter and Facebook fans to join them in this contest. Couples who want to lose weight together as part of their New Year's resolution are especially encouraged to play as the game is timed to end just before Valentine's Day. The cash prize will exceed $1 million if 10,000 couples join the four week contest.

The JEJO New Year's DietBet will run from 1/15 to 2/11. To compete, players sign up at dietbet.com/JEJO and commit to losing four percent of their starting weight in four weeks. Players each put up $50 at the outset and end up splitting the pot if they reach their four percent goal. Weights are verified by DietBet's referees using photos submitted through the website or the smartphone app. Unlike The Biggest Loser, DietBet is not winner-take-all; whoever crosses the finish line will split the pot equally. There can be thousands of winners.

"If you've ever dreamed of competing in a Biggest Loser-style reality show, now's your chance," said Jamie Rosen, Founder & CEO of DietBet. "It's actually better than The Biggest Loser. There's no auditioning. Anyone can play. And since it's not winner-take-all, thousands of people will end up winning real money just for sticking with their New Year's resolutions to get in shape."

"I've struggled with weight my whole life," said Jordan. "When I was on Big Brother I gained 17 pounds on camera. I was trapped in a house, stress eating junk food – like cookie dough – for 75 days. With DietBet, I am excited to participate in a reality show that will actually help me lose weight!"

Jordan, 26, originally from Charlotte, North Carolina weighs 140. Jeff, 34, from Chicago, Illinois weighs 195. They currently live together in Los Angeles. Like other couples, Jeff and Jordan have found that it's easy for couples to gain weight together as they settle into their relationships. They are out to prove the reverse can be true as well. The popular couple will chronicle their weight loss ups and downs on the DietBet site, via video, and through social media.

"We believe couples are very capable of supporting each other on the fitness front," said Jeff. "And we're looking forward to playing that out ourselves in the four-week DietBet game."

Jeff and Jordan will reveal their final weights and Valentine's Day celebration plans. They plan to donate their winnings to charity, using the DietBet charity feature.

About Jeff & Jordan

Jeff Schroeder and Jordan Lloyd met on season 11 of Big Brother in 2009. They became friends, then a couple, then one of the most loved reality couples ever. Jordan won the game – and the $500,000 cash prize – and Jeff was voted fan favorite and awarded $25,000. The pair played again in seasons 12 and 13 and also competed in The Amazing Race. Subsequently they had their own online show with CBS called Jeff and Jordan Do America. Jeff works as a host and has done a variety of CBS projects – including the web series Around the World for Free. Jordan is an aspiring cosmetologist.

About DietBet

DietBet is a social dieting company that is pioneering a whole new way to lose weight. It brings people together to lose weight as a community. It's working. With DietBet, 90 percent of players lose weight, with an average of over five pounds in four weeks. The game is simple: lose four percent of your weight in four weeks and you win money. DietBet was founded by Jamie Rosen and was launched in January 2012. DietBet players come from across the globe – with more than 45 countries represented thus far. Find DietBet on Facebook and Twitter. A mobile app is also available.

DIETBET LAUNCHES WEIGHT LOSS FUNDRAISERS

Social Dieting Site Kicks Off New Effort with Hurricane Sandy Relief Game

New York, NY (November 27, 2012) – DietBet, a social dieting company that brings people together to lose weight and win money, today announced a new feature that lets players donate their winnings to a charity of their choice. DietBetters commit to losing four percent of their starting weight in four weeks and everyone who reaches their goal splits the pot. Now, with this new feature, players can allocate some or all of their winnings to charity. This lets people raise money for causes by simply losing a few extra pounds.

Read the full article

New York, NY (November 27, 2012) – DietBet, a social dieting company that brings people together to lose weight and win money, today announced a new feature that lets players donate their winnings to a charity of their choice. DietBetters commit to losing four percent of their starting weight in four weeks and everyone who reaches their goal splits the pot. Now, with this new feature, players can allocate some or all of their winnings to charity. This lets people raise money for causes by simply losing a few extra pounds.


DietBet launched this feature with a $1,950 game for Hurricane Sandy relief. Half the pot will be donated to the American Red Cross; the rest will be split up among the winners. The game ends on December 12.


"We thought it was appropriate to use our new charity platform to help our neighbors who are still hurting from Sandy," said Jamie Rosen, founder of DietBet, which is based in downtown New York. "Normally players lose weight just for themselves. This is bigger. It's extra motivation for anyone looking to get in shape."


"I saw the devastation on TV," said Colin Baker, one of the players in the inaugural charity dietbet, who lives in Hong Kong. "Seeing a game that was raising money to help tipped me in favor of doing it. This has been a much more personally meaningful way to help with relief efforts than just writing a check."


"It's a new twist on walkathons," said Rosen. "We think charities of all sizes will see DietBet as a new way to engage their advocates and raise funds. With two-thirds of the American population overweight, it's not just helping the organization; it's also helping the organization's supporters."


About DietBet


DietBet is a social dieting company that is pioneering a whole new way to lose weight. It brings people together to lose weight as a community instead of the traditional way of dieting alone. And, it's working. With DietBet, 90 percent of players lose weight, with an average of over eight pounds in four weeks. The game is simple: lose four percent of your weight in four weeks and you win. DietBet was founded by Jamie Rosen and was launched in January 2012. DietBet players come from across the globe – with more than 45 countries represented thus far. Find DietBet on Facebook and Twitter. A mobile app is also available.

JAKE, A DOG, WINS $1,250 IN DIETING CONTEST

DOGS AND THEIR OWNERS LOSE WEIGHT FOR A GOOD CAUSE

Calabash, NC (April 30, 2012) – Dietbet.com, an online social dieting game, today announced the winners of its unprecedented cross-species weight-loss contest. Angie Reaves and her dog Jake were crowned sveltest in show after dropping four percent of their combined starting weight. They won $1,250. Read the full article

Calabash, NC (April 30, 2012) – Dietbet.com, an online social dieting game, today announced the winners of its unprecedented cross-species weight-loss contest. Angie Reaves and her dog Jake were crowned sveltest in show after dropping four percent of their combined starting weight. They won $1,250.

Renowned veterinarian Dr. Ernie Ward, founder of Seaside Animal Care and The Association for Pet Obesity Prevention (APOP), officiated the game. Under Dr. Ward's expert supervision, the participants walked more and kept their paws off extra treats, and so did their dogs. The players collectively lost 30 pounds in 4 weeks.

"We're thrilled Angie and Jake hit their goal. DietBet clearly motivated them to make some healthy changes," said Dr. Ward. "While obesity is a problem that we humans too often share with our pets, we can see a silver lining in Angie and Jake's example: when humans engage in active lifestyles with their pets, everyone wins."

As obesity has eclipsed smoking as America's most pressing healthcare problem, it is now also afflicting our pets. According to APOP, 53 percent of adult dogs in the United States are now overweight.

DietBet facilitates weight loss by turning dieting into a fun social game. Players all bet money into the pot at the outset and then have four weeks to lose four percent of their starting weight. Whoever accomplishes their goal ends up splitting the pot equally. The challenge is available to all overweight mammals with credit cards.

The winners are sharing their cash prize with Rescue Animals Community Effort (RACE), an organization that improves the quality of life of companion dogs in Brunswick County, North Carolina.

"We congratulate all the participants in the first-ever DietBet Pet Challenge," said Jamie Rosen, DietBet's CEO and founder. "Teaming up with your pet is a fun way to get in shape."

About DietBet

DietBet is a social dieting company that makes it fun to lose weight. Players bet money into the pot and can also compete for non-monetary stakes, like barking rights. DietBet works: 84 percent of players lose weight, with an average of over four pounds in four weeks. A mobile app is launching in May. DietBet was founded by Jamie Rosen and was launched in December of 2011. Find DietBet on Facebook and Twitter.

About The Association for Pet Obesity Prevention (APOP)

APOP is a leader in fighting pet obesity. The organization is comprised of dedicated veterinarians and other veterinary personnel who are committed to making the lives of dogs, cats, and other animals healthier. APOP was founded in 2005 by veterinarian Dr. Ernie Ward, a competitive Ironman triathlete, certified personal trainer and an accredited USA Triathlon coach. A key component of APOP's mission is to develop and promote parallel weight loss programs designed to help pet owners lose weight alongside their pets.

COMPETITIVE EATERS GIVE UP GRUB, DROP 79 POUNDS IN TOTAL

DIETBET SPONSORS DOG-OWNER TAG-TEAM WEIGHT LOSS CONTEST

Calabash, NC (April 9, 2012) – For the past four weeks six men, trained to shovel down everything from submarine sandwiches to pumpkin pie in minutes, have fended off excessive eating and pulled a dietary 180 by participating in a dietbet. Today, DietBet.com, an online social dieting game that gives players the opportunity to compete to lose weight, announced the winners of this unique challenge. Five of the participating members from All Pro Eating succeeded in dropping four percent of their starting weight. Together the group lost 79 pounds and walked away with $200 in winnings each. DietBet sponsored the $1,000 pot. Read the full article

Calabash, NC (April 9, 2012) – For the past four weeks six men, trained to shovel down everything from submarine sandwiches to pumpkin pie in minutes, have fended off excessive eating and pulled a dietary 180 by participating in a dietbet. Today, DietBet.com, an online social dieting game that gives players the opportunity to compete to lose weight, announced the winners of this unique challenge. Five of the participating members from All Pro Eating succeeded in dropping four percent of their starting weight. Together the group lost 79 pounds and walked away with $200 in winnings each. DietBet sponsored the $1,000 pot.

Participants kicked off this out-of-the-ordinary challenge with a "last supper" eating contest of gigantic New York style pizza slices early last month at Ripley's Believe It or Not! Times Square Odditorium. From there, they took to the DietBet message boards, alternating between supporting each other by sharing low-fat recipes, and ribbing each other by encouraging their competitors to stock up on extra beers for Saint Patrick's Day.

Winners of the DietBet Competitive Eaters challenge, and their final weigh-in videos, are below:

Will "The Champ" Millender, who had the most to lose (18 pounds in four weeks) after clocking in at an initial 446 pounds, documented his struggle to reach his goal while still chowing down on cheese fries at an eating competition on his blog "The Champ Versus Himself." His final weigh-in video showed he was five pounds short of success.

"I tried to balance the hundreds of cheese fries I ate a few weeks ago with healthier snacks like stuffed grape leaves, but it wasn't as effective as I hoped," said Millender. "At the end of the day, I still feel like I won because I am 12 pounds lighter than I was a month ago."

DietBet injects fun, competition, and social collaboration into Americans' seemingly never-ending quest to shed extra weight.

"Channeling competitive energy into dieting is a great way to get motivated," said Tina Basle, the DietBet game's organizer. "Maybe now the guys will start salad-eating contests to see who can eat the most fresh spinach and baby carrots."

About DietBet

DietBet is an online social dieting game that gives players the opportunity to win money through weight-loss competitions. Dietbetters play with friends and co-workers and put money into a pot; whoever reaches the goal by the end of four weeks wins the pot (or splits it). It's motivation through friendly competition, with real rewards. Founded by Jamie Rosen and launched in December of 2011, DietBet makes losing weight fun. Find DietBet on Facebook and Twitter.

About The Association for Pet Obesity Prevention (APOP)

Founded in 2004, All Pro Eating Promotions has sanctioned over 170 major Competitive Eating Championships, contests and events throughout the world that showcase "Picnic Style Rules" which were created and developed by All Pro Eating. All Pro Eating Promotions' "Eatertainers" (event participants) along with their events and contests have been featured in all forms of major worldwide media. All Pro Eating Promotions is also home to the Nation's only Collegiate Competitive Eating sanctioning body – The National Collegiate Competitive Eating Association ("The NCCEA"). More information can be found at http://www.CompetitiveEaters.com and http://www.TheNCCEA.com.

FORGET BIKINIS, THESE DIETERS SHAPE UP TO LOOK SEXY IN JUST A COLLAR

DIETBET SPONSORS DOG-OWNER TAG-TEAM WEIGHT LOSS CONTEST

Calabash, NC (March 26, 2012) – It seems like a lot of people are talking about America's so-called fat cats these days, but what about America's actual fat cats? And fat dogs? Obesity is a major problem in American household pets. Man's best friends are facing the same weight problems as many of their owners. With that in mind, DietBet.com, an online dieting competition, is hosting an unprecedented cross-species weight-loss contest. Today dogs and their owners will get on the scale together and compete to lose four percent of their combined weight in four weeks. The winning teams will split a $1,250 cash prize to spend it however they please, or bury it in the backyard. Read the full article

Calabash, NC (March 26, 2012) – It seems like a lot of people are talking about America's so-called fat cats these days, but what about America's actual fat cats? And fat dogs? Obesity is a major problem in American household pets. Man's best friends are facing the same weight problems as many of their owners. With that in mind, DietBet.com, an online dieting competition, is hosting an unprecedented cross-species weight-loss contest. Today dogs and their owners will get on the scale together and compete to lose four percent of their combined weight in four weeks. The winning teams will split a $1,250 cash prize to spend it however they please, or bury it in the backyard.

The four-week game is being officiated by renowned veterinarian, Dr. Ernie Ward. Dr. Ward is the founder of Seaside Animal Care and The Association for Pet Obesity Prevention and an authority on weight-control for pets. Under Dr. Ward's supervision, the participants will endeavor to keep their paws away from extra treats and seconds on chow, and so will their dogs.

From husky huskies to chubby chihuahas, according to the Association for Pet Obesity Prevention (APOP), 53 percent of adult dogs in the United States are overweight or obese. Human obesity has also reached epidemic proportions with more than 200 million overweight Americans. The silver lining is that humans and their pets can help each other adopt more active lifestyles. Whether by going out for more walks or taking turns fetching sticks, humans and their pets can have fun engaging in healthy activities together.

Each human-dog team will bet $50 into the pot with DietBet putting up an additional $1000. The $1,250 prize will be shared among the winners and with Rescue Animals Community Effort (RACE), an organization that works to improve the quality of life of companion dogs in Brunswick county, North Carolina.

The participants

The paunchy pooches in the dietbet include:

Note: photos of all two and four-legged participants are available.

"A program that helps pet owners lose weight alongside their pets was a natural fit with our mission," said Dr. Ward, founder and president of both the Association for Pet Obesity Prevention and Seaside Animal Care. "At Seaside, we've watched so many of these dogs overcome illnesses and infections and obesity is their next hurdle."

DietBet, normally played among humans, injects fun, competition, and social collaboration into Americans' never-ending quest to shed extra weight. Players use the DietBet message boards to offer encouragement and trash talk over the course of a four-week contest.

"The hardest part about losing weight is doing it alone," said Jamie Rosen, DietBet's founder. "Teaming up with your dog to get in shape is an enjoyable way to jumpstart new healthy habits. At DietBet, we´re always looking for fun ideas that motivate people to get in shape."

About DietBet

DietBet is an online social dieting game that gives players the opportunity to win money through weight-loss competitions. Dietbetters play with friends and co-workers and put money into a pot; whoever reaches the goal by the end of four weeks wins the pot (or splits it). It's motivation through friendly competition, with real rewards. Founded by Jamie Rosen and launched in December of 2011, DietBet makes losing weight fun. Find DietBet on Facebook and Twitter.

About The Association for Pet Obesity Prevention (APOP)

APOP has launched campaigns to fight pet obesity within the veterinary medical community, veterinary school, and state and local veterinary organizations. The organization is made up of dedicated veterinarians and veterinary healthcare personnel who are committed to making the lives of dogs, cats, all other animals and people healthier and more vital. APOP was founded in 2005 by veterinarian Dr. Ernie Ward, a competitive Ironman triathlete, certified personal trainer and an accredited USA Triathlon coach. A key component of APOP's mission is to develop and promote parallel weight loss programs designed to help pet owners lose weight alongside their pets.